2 Dec 2013
New Zealand’s national carrier has unveiled a giant image of Smaug the dragon on its plane to celebrate the premiere of the second film in The Hobbit trilogy. The 54-metre-high giant dragon logo is sprawled across both sides of the Boeing 777-300 which is scheduled to fly to Los Angeles for today’s premiere of “The […]
10 Jun 2013
Hobbits, elves and dragons appear to be luring tourists to New Zealand as fans await their first glimpse of the second movie in “The Hobbit” trilogy. Figures released this month by government agency Tourism New Zealand show that international vacations to New Zealand rose 10 percent from January through April when compared to the same […]
28 Dec 2012
New Zealand is expected to see a surge in tourism following the release of The Hobbit movie.
Travel websites have reported a significant growth this month in searches and bookings to the country following the launch of the JRR Tolkien-inspired film .
1 Dec 2012
All eyes may have been on New Zealand for the world premiere of The Hobbit this week, but when it comes to tourism the Kiwis have Australia firmly in their sights. The industry is preparing for a major marketing push to coincide with the release of the highly-anticipated film and entice Australians across the ditch. […]
24 Nov 2012
… For better or worse, Mr. Key’s government has taken extreme measures that have linked its fortunes to some of Hollywood’s biggest pictures, making this country of 4.4 million people, slightly more than the city of Los Angeles, a grand experiment in the fusion of film and government. That union has been on enthusiastic display […]
23 Nov 2012
If you’re in the travel industry or a travel enthusiast get your daily dose of Skift: subscribe to our newsletter, or social feeds, here. To say that Air New Zealand is clearly milking it is an understatement. And why not? The national airline of the Kiwi country is the partner airline for hugely hyped December’s debut of […]
22 Nov 2012
Last week, Telegraph readers named New Zealand as their favourite country in the world. Royd Tolkien, great-grandson of the writer, is equally besotted. Here he explains why .
When I was eight I fell in love for the first time. Miss Arnell was a supply…