December 2, 2013

Air New Zealand Paints Giant Dragon on a Plane to Promote New Hobbit Movie

June 10, 2013

New Zealand readies for new round of Hobbit and Lord of the Rings tourists

December 28, 2012

New Zealand’s massive Hobbit-themed marketing scheme is working out splendidly

December 1, 2012

New Zealand really wants Aussies to come visit its Hobbiton movie sets

November 24, 2012

What’s the Hobbit worth to New Zealand? Assessing the high costs of Hollywood ambitions

November 23, 2012

Here’s what the Hobbit-themed Air New Zealand aircraft looks like

November 22, 2012

Hobbits in love: What Tolkien’s great-grandson thinks of New Zealand

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