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New Zealand’s massive Hobbit-themed marketing scheme is working out splendidly
DestinationsNew Zealand is expected to see a surge in tourism following the release of The Hobbit movie.
Travel websites have reported a significant growth this month in searches and bookings to the country following the launch of the JRR Tolkien-inspired film .
T…
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New Zealand really wants Aussies to come visit its Hobbiton movie sets
DestinationsAll eyes may have been on New Zealand for the world premiere of The Hobbit this week, but when it comes to tourism the Kiwis have Australia firmly in their sights. The industry is preparing for a major marketing push to coincide with the release of the highly-anticipated film and entice Australians across the ditch. [...]
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What’s the Hobbit worth to New Zealand? Assessing the high costs of Hollywood ambitions
Destinations… For better or worse, Mr. Key’s government has taken extreme measures that have linked its fortunes to some of Hollywood’s biggest pictures, making this country of 4.4 million people, slightly more than the city of Los Angeles, a grand experiment in the fusion of film and government. That union has been on enthusiastic display [...]
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Here’s what the Hobbit-themed Air New Zealand aircraft looks like
TransportIf you’re in the travel industry or a travel enthusiast get your daily dose of Skift: subscribe to our newsletter, or social feeds, here. To say that Air New Zealand is clearly milking it is an understatement. And why not? The national airline of the Kiwi country is the partner airline for hugely hyped December’s debut of [...]
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Hobbits in love: What Tolkien’s great-grandson thinks of New Zealand
DestinationsLast week, Telegraph readers named New Zealand as their favourite country in the world. Royd Tolkien, great-grandson of the writer, is equally besotted. Here he explains why .
When I was eight I fell in love for the first time. Miss Arnell was a supply…
