Articles tagged “gopro”

Media and PR

Going to Extreme Lengths on Video Equals Good Things for Travel Brands

GoPro and Red Bull inspire more travel than just about any other travel media brand you can think of. And if that makes you uncomfortable, talk to a young person and get even more uncomfortable.

Going to Extreme Lengths on Video Equals Good Things for Travel Brands

Hotels

Marriott Hands Out GoPro Cameras as Hotels Try to Encourage Social Posts

Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.

Marriott Hands Out GoPro Cameras as Hotels Try to Encourage Social Posts

Media and PR

Skift Global Forum: Vimeo President on How Brands Can Win by Letting Go

The video revolution is a work in progress with GoPro and Instagram's new Hyperlapse feature showing their influence.

Skift Global Forum: Vimeo President on How Brands Can Win by Letting Go

Online Travel

The Biggest Cliche in Travel Companies’ Business Models

Claims of an unyielding network effect are often so much hot air such as when Expedia claims that it has "mutually beneficial supply agreements" that reinforce its global marketplace. Still, when companies such as TripAdvisor, which attracts more than 100 user reviews and ratings per minute, truly achieve a network effect, their growth can be exponential.

The Biggest Cliche in Travel Companies’ Business Models

Online Travel

Travel IPO Market of 2014 Has Shifted Toward Europe and Asia

To some extent, the shift in geographic focus of the travel IPO market from the U.S. in 2013 toward Europe and Asia Pacific so far in 2014 reflects where the burgeoning investment and market opportunities are opening up, although it is somewhat surprising that Latin America has yet to be heard from in a very meaningful way.

Travel IPO Market of 2014 Has Shifted Toward Europe and Asia

Online Travel

GoPro CEO: A Selfie Realization Propelled the Company

GoPro learned early that vanity sells in the form of selfie videos. GoPro's challenge will be to evolve from a gadget company into a media enterprise because hardware can fairly easily be copied.

GoPro CEO: A Selfie Realization Propelled the Company

Online Travel

Travel Video Favorite GoPro Files Confidential IPO Documents with SEC

GoPro is leveraging the desire of travelers and others to share every moment of their lives with friends and on social media. It's ironic that with all this sharing, GoPro has decided to share its financials confidentially with the SEC -- for now.

Travel Video Favorite GoPro Files Confidential IPO Documents with SEC

Media and PR

The 37-year old who’s changed adventure travel forever

Amazing story, this. And it has changed how the generation growing up now sees adventure activities and travel, literally.

The 37-year old who’s changed adventure travel forever