-
New York to boost tourism to Gatsby’s Long Island stomping grounds
DestinationsEfforts to boost the number of tourists visiting Gold Coast mansions, lighthouses and other local historic sites are being backed by $100,000 from New York State. The money will be used to develop brochures, a website and a Facebook page, both with video clips. The five-year plan targets New York City residents, school groups, families [...]
-
Even Hollywood hates the bright green bike lanes in downtown LA
DestinationsIt’s not easy being green, as a notable Hollywood star once sang. But not even Kermit the Frog was subjected to the indignity of a Los Angeles Times editorial demanding he change his shade. The city’s principal newspaper – still regarded by some, if not all, as the arbiter of everything LA – on Monday [...]
-
The seven stages of film-inspired travel
DestinationsAs we outlined in our Skift Global Trends for 2013, branding through movies and TV is the big new battleground in travel marketing. Destination marketing organizations are realizing the trend and looking to convert international attention a destination can draw from a movie into travel bookings. High profile examples include New Zealand’s starring role in Lord of [...]
-
Film and flight geeks unite! Air Force Museum launches aviation film festival
DestinationsThe film festival scene in the Miami Valley continues to grow. The folks at the Air Force Museum Foundation have announced plans to inaugurate an annual Reel Stuff Film Festival of Aviation, dubbed “a cinematic celebration of flight.” The weekend event, slated for April 11-14, will also serve as the public grand re-opening of the [...]
-
Skift global trend for 2013: Destination branding through movies
DestinationsEarly Jan we released our first report, “13 Global Trends That Will Define Travel in 2013” outlining the major trends that will define travel in 2013. Below is one of the trends we see as playing out over 2013 and beyond. Download the full report below. Starring in a film has become a surefire way to boost [...]
-
Universal getting rights to Lord of the Rings theme park?
DestinationsCould Hobbit fans soon be able to don a pair of over-sized hairy feet and trudge around the Shire? Universal Studios and Warner Bros are rumoured to be planning a Middle Earth theme park, according to reports. It’s being claimed that Universal has even got to the stage of presenting an idea for a Hobbit/Lord of [...]
-
China’s highest-grossing movie ever expected to boost tourism to Thailand in 2013
Destinations“Lost in Thailand,” a low-budget Chinese comedy about the travels of two rival businessmen and a pancake-maker through Thailand, may help the Southeast Asian nation attract a record number of tourists this year. More than 30 million people have seen the film since its debut on Dec. 12, according to China’s official Xinhua News Agency. [...]
-
Jordan’s new tourism push around Lawrence Of Arabia’s 50th anniversary HD re-release
DestinationsVisitJordan, among the most progressive of country tourism boards, has launched a new campaign and a microsite, riding on the coattails of 50th anniversary of David Lean’s epic Lawrence of Arabia. The classic film has been restored in HD and just re-released, starting with UK and Ireland last week. The tourism push involved working with [...]
-
The Hunger Games boosts tourism to forest film set in North Carolina
DestinationsThousands of people are still coming to visit the western North Carolina forest where the movie “The Hunger Games” was filmed. The Times-News of Hendersonville reported the number of visitors this year to DuPont State Recreational Forest reached 327,000 by the end of October. Attendance last year was about 250,000. Forest officials say there are no [...]
-
Taiwan tourism promotes its performance in Life Of Pi to attract the film’s fans
DestinationsTaiwan is hoping to cash in on the early success of the movie Life of Pi, which was filmed mostly on the island by Oscar-winning Taiwanese director Ang Lee, a tourism official said Tuesday. Since the wide release of the 3-D movie on Nov. 21, it shot to No/5 in the international box office rankings… Taiwan is [...]
