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Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.
Dennis Schaal | 1 year ago
Short-Term Rentals
The prospect of Expedia Group removing all of its vacation rentals from Expedia.com is as likely as senior executive Barry Diller telling his workforce he's cool with everyone working from home.
In Expedia Group's efficiency drive, there's a certain logic to killing some sub-brands as their market share plummets. But what about all those customers who still love Travelocity?
Understandably, Expedia and Booking are both trying to spin this in their favor as much as possible but it seems like a big win for the UK's competition regulator. We'll have to keep an eye on how much it really changes things and whether other countries follow up.
Patrick Whyte, Skift | 5 years ago
When mergers go awry, it isn't always merely because the acquired company was a dog. Sometimes the purchaser likewise screws the whole thing up.
Dennis Schaal, Skift | 6 years ago
Where's the beef? Orbitz's turnaround has been tortoise-like, putting the business' viability in doubt.
Dennis Schaal, Skift | 11 years ago
Skift Originals
ebookers' iPad app is probably smart placement for Brand USA as it tries to attract tourists from abroad. ebookers' integration of the troubled Apple Maps is a head-turner.