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Articles tagged “Digital Marketing”

Tourism

Destination Marketing Outlook 2022: New Skift Research

Destination marketers have put up a positive outlook for 2022 aiming for diversified funding and revenue sources along with some crucial internal changes focusing on stakeholder engagement, targeted marketing, and sustainability initiatives. It is to be seen if the changes contribute to continual recovery and growth.

Destination Marketing Outlook 2022: New Skift Research

Online Travel

U.S. Travel Brands Hop on TikTok Marketing to Reach Next-Gen Travelers

TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.

U.S. Travel Brands Hop on TikTok Marketing to Reach Next-Gen Travelers

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Skift Originals

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

How Digital Advertising Can Drive Recovery for Travel Companies: New Skift Research
Free Read

Media and PR

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery
Free Read

Media and PR

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization
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SkiftX

Skift Summit Video: Navigating What’s Next for OTA Marketing

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Skift Summit Video: Navigating What’s Next for OTA Marketing

Online Travel

How Apple’s New Privacy Effort Will Impact Travel Marketing

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

How Apple’s New Privacy Effort Will Impact Travel Marketing
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Online Travel

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge
Free Read

Online Travel

New eBook: Key Strategies to Master Travel Marketing

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

New eBook: Key Strategies to Master Travel Marketing