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Eight ways airlines are using social media to humanize marketing
TransportFrequent flyers and travel humbugs say air travel has never been more inhumane. Cramped seats, sky-high fees, and brisk staff make some travelers feel more like cattle than a valued customer. Airlines, however, are working hard to leverage social media in an effort to humanize their marketing efforts and connect with the everyday customers. The [...]
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GE crowdsources ways to stop flight delays and save airlines money
TransportGeneral Electric is turning to crowdsourcing in an effort to help improve the chance your next flight will be on time. Managing all the airline flights every day around the country and the world is a massively complex system. The complexity leads to problems, the problems lead to delays and delays lead to lost revenue…. To [...]
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The Louvre launches crowdfunding campaign to purchase national treasure
DestinationsI first saw them in a newspaper ad: two figures, carved from ivory. The ad invites any reader to become a patron of the Louvre by contributing to their purchase. This is not the first time that the Louvre reaches out to the public to finance the acquisition of national treasures, and is planning to [...]
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Airbnb offers more than a place to stay, launches Local Lists to popular local businesses
RoomsAirbnb sent out a survey Tuesday morning asking its New York City hosts to fill in a survey listing their favorite places to hang out, grab a bite to eat, and get cultured. The free form responses fill in the statement, “Best Place to…” and will be used in Airbnb’s new global campaign Local List, [...]
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Verbalizeit will connect travelers to translators with the click of a button
DigitalVerbalizeit, a startup service connecting human translators to travelers and businesses with one phone call, announced an iPhone app, two new business partners, and five new team members at last week’s TechStars Demo Day in Boulder, Colorado. When the company entered the startup accelerator earlier this summer, they were a bootstrapped team of two. The [...]
