Articles tagged “CRM”

Skift Research

Hotel Tech Benchmark: Customer Relationship Management 2022

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

2 years ago
Hotel Tech Benchmark: Customer Relationship Management 2022

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Sean O'Neill, Skift | 3 years ago

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Online Travel

Cendyn’s Merger With Data Rival Is Latest Private Equity Rollup in Hotel Tech

Accel-KKR, a private equity firm based in Silicon Valley, supported Cendyn's merger with arch-rival NextGuest. Investors are betting that hotels will spend more heavily on data-based tools to gain an edge once the sector's recession ends.

Sean O'Neill, Skift | 3 years ago

Cendyn’s Merger With Data Rival Is Latest Private Equity Rollup in Hotel Tech
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Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

Adara + Skift | 4 years ago

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

SkiftX

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

As with Cendyn and Guestfolio, further consolidation is likely in the hotel marketing and loyalty sector as the number of competitors proliferate and the opportunities grow.

Dennis Schaal, Skift | 7 years ago

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Uncategorized

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?

As online travel agencies are offering hundreds of options at the finger tips of the consumer, hotels are struggling to get direct bookings. To win business back from the OTAs, hotels need to figure out ways to cultivate better relationships with guests.

Revinate | 9 years ago

Can Better E-Mails Help Hotels Win Back Business From Booking Sites?