Hotels
Starwood Uses Instagram Fashion Influencers to Drive Bookings for Its Newest Tribute Portfolio Hotels in Paris
More travel and hospitality brands are trying to find novel ways to monetize Instagram and although the platform has evolved to try to accommodate more of marketers' needs, its abilities as a hotel booking channel remain somewhat limited. Still, Starwood's Tribute Portfolio is betting that user-generated content from influential fashion stars on Instagram can help them boost bookings at two of their Parisian properties.
Deanna Ting, Skift | 8 years ago