14 May 2013
  • U.S. bills would allow older Canadians to stay for eight months in a year

    Destinations

    Two U.S. bills propose to allow certain Canadians – aged 50-55 years and older – to visit for up to eight months, rather than six. Thousands of Canadians head south during winter each year, with some carefully counting each allotted day to avoid trouble with U.S. immigration officials and Canadian health-care programs. The two proposed American bills, [...]

09 May 2013
  • Why Canada doesn’t waste its time or money on marketing in the U.S.

    Destinations

    Canada’s national tourism marketing firm doesn’t want to compete for U.S. tourists any more. In 2012, the Canadian Tourism Commission stopped all media relations, public relations, and social media work in the U.S. after finding little return on the money they laid for expensive marketing campaigns. American visitors spent an average of $518 per trip [...]

06 May 2013
05 May 2013
03 May 2013
  • Five best travel ads this week: Awesome, awkward, and award-winning

    Transport

    This week’s SkiftAds focus on the importance of the digital experience in travel today. Travel brands like AirBaltic and Hyatt are giving customers an incentive through rewards and great design to engage with them online and on mobile devices. And even though so much of the travel process now takes place online, it’s what happens [...]

26 Apr 2013
24 Apr 2013
12 Apr 2013
  • How Banff Squirrel turned from Internet meme to tourism ambassador

    Destinations

    Destinations might feel lost when considering ways to capitalize on the enormous marketing opportunities available on social media. Twitter and Facebook have given small towns and forgotten places a voice for much less than marketing budgets of New York or Chicago. Getting that voice heard; however, takes creativity. One Canadian park is an ideal example [...]

06 Apr 2013
  • The four Canadian provinces vying to attract New Yorkers this summer, in print

    Destinations

    Come summer — we in New York City will eventually have a real one, we hope — and Canadian provinces within a day’s driving or short flying distance of NYC start revving up their tourism marketing plans. Some of those plans involve plastering billboards in the City or subway, a very effective way in our [...]