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Articles tagged “booking”

Hotels

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Pranavi Agarwal | 5 months ago

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research
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Airlines

Skift Aviation Forum Video: Reimagining the Modern Retailing Experience

In this video from Skift Aviation Forum 2023, we hear from Kartik Yellepeddi, vice president of product and offer and order at FLYR, and Mike Melton, principal architect at Google Cloud, about the challenges, gaps, and opportunities in implementing artificial intelligence (AI) for the airline industry, including the need for data, technology integration, and talent.

FLYR + Skift | 6 months ago

Skift Aviation Forum Video: Reimagining the Modern Retailing Experience
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Travel Booking

A Personalized Approach to Customer Satisfaction and Traveler Loyalty

Incorporating travel insurance into the booking path can offer a deeper understanding of each individual journey. This gives brands the opportunity to create more personalized approaches, potentially unlocking loyalty from a much broader range of customers.

Allianz Partners + Skift | 6 months ago

A Personalized Approach to Customer Satisfaction and Traveler Loyalty

Hotels

Google Reshapes Hotel Distribution: 3 Key Insights

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.

Pranavi Agarwal | 6 months ago

Google Reshapes Hotel Distribution: 3 Key Insights

Hotels

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?

Pranavi Agarwal | 6 months ago

Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research
Free Read

Online Travel

Skift Global Forum Video: Enabling the Connected Trip of the Future

In this video from Skift Global Forum 2023, we hear from Edward Chandler, global head of B2B travel at Visa, about what defines the connected trip, what brands can do to create fast and seamless payment journeys, and what new technologies will enable the connected trip of the future.

Visa + Skift | 7 months ago

Skift Global Forum Video: Enabling the Connected Trip of the Future

Online Travel

Booking’s Very Expensive Marketing Piece of the Pie

Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms.

Dennis Schaal | 10 months ago

Booking’s Very Expensive Marketing Piece of the Pie

Online Travel

Millennial and Gen Z Travelers Spending More — But They Want Better Deals

New data from travel app Hopper shows its customers are checking for deals like never before, and booking only when the price is right.

Doyinsola Oladipo, Reuters | 1 year ago

Millennial and Gen Z Travelers Spending More — But They Want Better Deals

News Blog

Australia’s Webjet Launches Tool to Weed Out Rogue Hotel Rates

With hotels seeing a big bounce in bookings, so too can they expect to see more so-called rogue rates creeping back. These are rates that they’ve not authorized, and are a common complaint. Now one of the major bedbank players has developed a platform to help hotels fix any rogue rates they spot. WebBeds, the…

Matthew Parsons | 1 year ago

Online Travel

How Americans Changed Their Online Travel Habits Since the Pandemic: New Skift Research

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

Seth Borko | 1 year ago

How Americans Changed Their Online Travel Habits Since the Pandemic: New Skift Research