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Travel ads of the week: Croatia, Halifax, and tourism explained in two minutes
TransportThis week’s travel ads are all about location, location, location. In addition to The World Travel and Tourism Council‘s comprehensive two-minute explanation of the one of the world’s largest industries, we see worldwide destination competing for foreign tourists. Some use sunshine, some use music, and one relies on celebrity TV host Bear Grylls. » Get your daily [...]
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Air New Zealand turns to celebrity survivalist Bear Grylls for safety video
TransportAir New Zealand has become known for its inventive approach to the pre-flight briefing – which has prompted much helpful publicity. Last year it launched a video encouraging hobbits, orcs and elves to fasten their seatbelts. A digital Gollum was also used to point out the aeroplane safety lights, part of a huge marketing campaign [...]
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Air New Zealand wants to send two lucky couples on a trans-Atlantic blind date
TransportAir New Zealand, best known for its quirky in-flight safety videos, has come up with an equally crazy stunt to promote its London to Los Angeles route: sending British couples on blind dates all the way to the West Coast. The carrier claims to be the only airline to provide a “sky couch” — a [...]
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SkiftAds: The most viral travel video ads of 2012
OriginalA quirky and memorable ad can now travel around the world in hours, reaching previously out-of-reach audiences, thanks to the Internet. Airlines, hotels, destinations, and gadgets are tapping into this advertising power by creating unique visual ads that are shared across the web. We’ve been tracking our favorite weekly travel ads at Skift for the [...]
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Air New Zealand grants frequent flyers access to posh co-working space in Auckland
TransportAustralian Business Traveller reports that Air New Zealand (ANZ) offers its top-tier frequent flyers of its Airpoints loyalty program and members of its Koru Club lounge program complimentary access to Generator, a co-working space and business club located in the Britomart area in downtown Auckland. ANZ says it offers the service, which it has dubbed [...]
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Air New Zealand decides offensive is better than edgy in its latest campaign
TransportAn Air New Zealand promotion suggesting a female Belarusian shot putter had male genitalia has come under fire from social media users.
The company ran a competition earlier today, offering customers the chance to win prizes by opening a virtual Christ…
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Here’s what the Hobbit-themed Air New Zealand aircraft looks like
TransportIf you’re in the travel industry or a travel enthusiast get your daily dose of Skift: subscribe to our newsletter, or social feeds, here. To say that Air New Zealand is clearly milking it is an understatement. And why not? The national airline of the Kiwi country is the partner airline for hugely hyped December’s debut of [...]
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Air New Zealand’s Hobbit-themed safety video that you’ll actually pay attention to
TransportAir New Zealand’s famously quirky ad campaigns and in-flight videos are well known by now, and the latest one probably tops most of them. The national airline of the Kiwi country is partner airline for December’s debut of The Hobbit: An Unexpected Journey, the first of three movies in Peter Jackson’s prequel to The Lord [...]
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Video: Unexpected volcano eruption in New Zealand grounds domestic flights and closes roads
DestinationsA film of ash covers New Zealand’s North Island as volcanologists say Mount Tongariro’s eruption caught them off guard. Lindsey Parietti reports. ( Transcript )
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The Hobbit to go airborne with Air New Zealand livery takeover
DestinationsSource: Bloomberg Author: Tracy Withers Air New Zealand Ltd., the nation’s biggest airline, will convert two aircraft into “flying billboards” for films based on J.R.R. Tolkien’s The Hobbit, which are being made in the South Pacific nation. The airline has signed a partnership with Metro Goldwyn Mayer Inc. and Time Warner Inc.’s New Line Cinema, [...]
