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Building a country brand requires more than an advertising campaign
DestinationsIf you are responsible for developing a Nation, country or destination brand, don’t allow yourself to be lulled into a false sense of security over a ‘successful’ advertising and promotions campaign telling the world how great is your country or destination. To build a strong brand amid increasing international competition and unforeseen circumstances that are [...]
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Video: Denver reveals the future of airport ads with largest digital displays in the U.S.
TransportPassengers waiting in the security line at Denver International Airport can pass the time by either watching travelers slog through the tedious process or — as of Wednesday — by drifting away with digital ads and art. DIA and Clear Channel Airports, a division of Clear Channel Outdoor Holdings, rolled out its newest technology project [...]
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Is the stodgy Global Business Travel Association showing signs of life?
DigitalTwo signs of life emerged in recent days from the suits at the sometimes-stodgy Global Business Travel Association? One was a video promotion for the GBTA’s annual convention in San Diego this summer. For those who think that managed travel, back-office accounting, and humor are contradictions in terms, then check out the video. The other [...]
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How Priceline became Google’s $1 billion advertising buddy
DigitalPriceline.com Inc. has boosted annual ad spending to more than $1 billion for the first time, extending its lead over Expedia Inc. in the hotel-booking market and stepping up a rivalry that’s benefiting Google Inc. Even as social-networking services Facebook Inc. and Twitter Inc. capture a widening share of the Web-advertising market, the top online [...]
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Travelocity ad campaign is ready for prime time, but hotel product isn’t
DigitalTravelocity is part of a private company, Sabre, so the online travel agency’s new “Go & Smell the Roses” prime time advertising campaign, launched yesterday on The Amazing Race TV show, amounts to a sort of public gut check on where Travelocity thinks it’s at. Travelocity more than a decade ago was the leading OTA in [...]
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Travora sold its travel ad network for $4.4 million
DigitalWas it a fire sale? You be the judge. The details are in about JMG Exploration’s acquisition last month of Travora Media, formerly known as Travel Ad Network: The sale price in the asset purchase agreement was just under $4.4 million. And the owners of 10-year-old Travora Media, which had raised some $33 million in funding [...]
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How Booking.com and its ad campaign may change your lodging options
DigitalPriceline’s Booking.com has mostly held back on TV advertising in the U.S. until right friggin’ — or as the commercial says — “until right booking now.” Booking.com, with its industry-largest collection of more than 275,000 traditional hotels, apartment hotels and hostels in its portfolio, is in the “early days” of its first offline marketing campaign [...]
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Amtrak argues all the ways trains are better than planes in new ad campaign
OriginalAmtrak is launching a new ad campaign this week featuring its Acela Express service that runs from Washington, D.C. to New York and Boston. The “Take Off” campaign is basically a dig to air travel that shows passengers enjoying conference tables, cafes to walk around, and working Wi-Fi. (Some Amtrak riders will argued that Amtrak’s Wi-Fi is far [...]
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The hate campaign against group travel that will ultimately fail
SkiftXProvocative shock value ads in travel are rare, especially since you are essentially selling happiness, or at least the promise of it. So when a prominent travel agency in India comes out blazing with a print ad campaign against group travel — they’re selling their uniqueness: individual customized travel plans — it certainly makes you [...]
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Israel is going big — billboard big — to attract Christian tourists
DestinationsWith tourism numbers from North America down, the Israel Ministry of Tourism has big plans — a billboard campaign along U.S. highways — to attract Christian tourists. Billboards depicting two popular Christian tourist spots, the Sea of Galilee and the Old City of Jerusalem, have been plastered up along highways around Atlanta, Chicago, Dallas, Los [...]
