Media and PR

Media and PR

Culture Trip’s Final Pivot: Sells to U.S. News After Raising $155 Million

This is an example of why startup advisors say founders should avoid taking too much funding too quickly.

Culture Trip’s Final Pivot: Sells to U.S. News After Raising $155 Million

Hotels

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

Airlines

Alaska Airlines Super Bowl Commercial 2024: Here’s What We Know

After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.

Alaska Airlines Super Bowl Commercial 2024: Here’s What We Know

Airlines

Taylor Swift Gets Special American Airlines Super Bowl Flight: AA1989

This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.

Taylor Swift Gets Special American Airlines Super Bowl Flight: AA1989

News Blog

IDEAS: Moxy Hotels Are Using the Stars to Help You Plan Your Next Trip

Moxy Hotels has partnered with digital astrology platform Sanctuary to provide users with personalized travel recommendations based on the stars. Credit: Moxy Hotels Using astrocartography - a form of locational astrology - Sanctuary users will now receive free personalized travel recommendations that will focus on the date and location of travel, which are then matched…

Hotels

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Top Hotel Brands Ranked by U.S. TV Ad Spending

News Blog

IDEAS: Destination Canada Launches New Winter Pickleball Spa

Destination Canada has launched the the DinkDunk Pickleball Spa, the world’s first pop-up winter pickleball spa. Credit: Destination Canada The experience will give visitors the opportunity to take part in a game of America's fastest growing sport, followed by a cold plunge inspired by the latest wellness trend taking hold of the internet. https://www.youtube.com/watch?v=hPehPlxh1MY A…

News Blog

IDEAS: Austrian National Tourist Office Debuts Humorous Chat SkiPT Campaign

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI - or ‘Authentic Intelligence’ in this case. Credit: Sebastian Somloi, SOVISO Instead of the usual AI tools - which can often yield incorrect results and a lack…

Media and PR

‘Made in Dubai’ Is the Next Global Brand

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.

‘Made in Dubai’ Is the Next Global Brand

Hotels

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation