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Media and PR
Congratulations to all the most effective travel brands on social media.
Joyce Manalo, Skift | 9 years ago
Hotels
Technology is augmenting face-to-face meetings rather than replacing it.
Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.
Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.
Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.
Facebook's ad technology needs to keep up with the pace of users who have joined the platform's mobile and video crusade.
There is great potential for Twitter to be the go-to-site for consumers, but somehow the brand just ends up making the site more complicated for the mass market.
Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.
Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.
Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.