Joyce Manalo

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Media and PR

Announcing: The Winners of Skifties 2015 Social Media Awards for Travel Brands

Congratulations to all the most effective travel brands on social media.

Announcing: The Winners of Skifties 2015 Social Media Awards for Travel Brands

Hotels

Top Three U.S. Cities for Meetings are Orlando, Chicago and Las Vegas

Technology is augmenting face-to-face meetings rather than replacing it.

Top Three U.S. Cities for Meetings are Orlando, Chicago and Las Vegas

Media and PR

Skift Global Forum 2015: The Science and Art of Online User Reviews

Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.

Skift Global Forum 2015: The Science and Art of Online User Reviews

Media and PR

The Secret to a Successful Airline Customer Service Twitter Account

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

The Secret to a Successful Airline Customer Service Twitter Account

Media and PR

Best Travel Ads This Week: A Day in the Life of Employees at Google, Fairmont and More

Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.

Best Travel Ads This Week: A Day in the Life of Employees at Google, Fairmont and More

Media and PR

What Travel Marketers Need to Know About Facebook’s Second Quarter Earnings

Facebook's ad technology needs to keep up with the pace of users who have joined the platform's mobile and video crusade.

What Travel Marketers Need to Know About Facebook’s Second Quarter Earnings

Media and PR

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

There is great potential for Twitter to be the go-to-site for consumers, but somehow the brand just ends up making the site more complicated for the mass market.

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

Media and PR

Best Travel Ads This Week: Making Freebies and Surprises Count

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

Best Travel Ads This Week: Making Freebies and Surprises Count

Media and PR

Skift Global Forum 2015: Museum Hack Founder on Making an Impact While Staying Small

Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.

Skift Global Forum 2015: Museum Hack Founder on Making an Impact While Staying Small

Media and PR

Data and Diversity Drive Success of Bellagio’s Influencer Campaign

Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.

Data and Diversity Drive Success of Bellagio’s Influencer Campaign