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Skift

Viator Chief to Resign: Change at Tripadvisor's Experiences Brand

Apr 9, 2024 ... Ben Drew took over Tripadvisor's Viator brand as the pandemic began and helped guide the online travel seller into its first-ever profits.

https://skift.com/.../viator-chief-resigns-big-change-at-tripadvisors-travel-ex...

Skift

TripAdvisor Completes $200 Million Acquisition of Viator

Aug 11, 2014 ... TripAdvisor completed its fourth acquisition of 2014, its $200 million acquisition of tours and activities provider Viator.

https://skift.com/.../tripadvisor-completes-200-million-acquisition-of-viator/

Skift

Viator Drives Tripadvisor's Revenue Growth as Experiences Platform

Aug 3, 2023 ... Tripadvisor's total revenue for the second quarter ended June 30, 2023, saw 18% growth to $494 million. Viator brought in $216 million in ...

https://skift.com/.../viator-drives-tripadvisors-revenue-growth-as-experience...

Skift

Tripadvisor Files Paperwork to Take Viator Public

Feb 16, 2022 ... Tripadvisor said Wednesday that it filed a confidential S-1 draft registration statement with the U.S. Securities and Exchange Commission to ...

https://skift.com/2022/02/.../tripadvisor-files-paperwork-to-take-viator-publ...

Skift

GetYourGuide's TV Ad Blitz Aims to Challenge Viator in the U.S.

Jan 31, 2024 ... GetYourGuide created the TV and video ads in-house and tested a custom version in the UK that it said “doubled its brand awareness” there. The ...

https://skift.com/.../getyourguides-tv-ad-blitz-aims-to-challenge-viator-in-th...

Skift

Viator Bets on Boosting Brand Awareness in Experiences Market

Jan 11, 2024 ... Viator is sacrificing profitability to grow awareness, even as its estimated 1% market share brings $1 billion in gross bookings per ...

https://skift.com/.../viator-bets-on-boosting-brand-awareness-in-experiences...

Skift

Tripadvisor Expects First Profits for Viator and TheFork As Potential ...

Feb 15, 2024 ... Viator Reversed a Q4 2022 Loss Into Q4 2023 Profit. Viator posted adjusted EBITDA of $15 million in the fourth quarter of 2023, versus a loss in ...

https://skift.com/.../tripadvisor-expects-first-profits-for-viator-and-thefork-a...

Skift

Viator's Travel Agent Program Gets Mixed Reviews

Sep 14, 2018 ... Travel agents who have begun booking experiences through Viator have had a mixed response with some claiming the 8 percent commission is far ...

https://skift.com/2018/09/.../viators-travel-agent-program-gets-mixed-revie...

Skift

Tripadvisor's Inflection Point: Viator Surpasses Hotels

Aug 18, 2023 ... Advertisers Moving Spend Away From Hotel Metasearch. Tripadvisor's 2014 acquisition of Viator for a mere $200 million is looking increasing ...

https://skift.com/2023/.../tripadvisors-inflection-point-viator-surpasses-hotel...

Skift

Tripadvisor Sees Viator at Full-Year Profitability in 2024

Nov 7, 2023 ... The Viator segment, which has been the fastest-growing portion of Tripadvisor in recent years, saw revenue climb 41% in the quarter to $245 ...

https://skift.com/.../tripadvisor-sees-viator-at-full-year-profitability-in-2024/