Search results for "skiftads"

  • Best travel ads this week: From original Quebec to business in the U.S.

    Transport

    Destinations, airlines, hotels, and even tour companies have to take a stand for something when they create an ad. Although there’s not right or wrong answer, the choice of what to focus on helps to ultimately define a brand. Often, destinations will associate themselves with a certain feeling or concept like Québec’s “original” ads or Australia’s [...]

  • Best travel videos this week: Sunsets in Montreal, Virginia, and New Jersey

    Digital

    Summer tourism promotion is full swing and with it comes generic images of boat, beaches, and family travels. These cities and travel tools have distinguished themselves by adding an emotional layer on top of the ad or by focusing on a specific type of outdoor travel. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, [...]

  • Best travel ads this week: Switzerland, sunshine, and swimming pools

    Destinations

    The summer tourism season is heating up in the Northern Hemisphere, sparking a wave of new ad campaigns. Not all destinations have a beach and sunshine to flaunt, but those without have found creative ways to attract travelers whether it be via culture or cartoons. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK [...]

  • Best travel ads this week: Holland argues it’s cooler than Brooklyn

    Transport

    Trave ads seek to inspire and excite viewers into booking a trip. The methods used to elicit such sentiments include fast-paced music, flashy images, and emotional voiceovers; and ultimately they aim to convince viewers that a better time is just a plane ride away. This week Holland defends its traditional way of life as the [...]

  • Best travel ads this week: German perfectionism to quirky explorations

    Digital

    This week Lufthansa pokes fun at Germans, Expedia takes viewers around the world with a Wes Anderson-inspired tour, a Baltic cruise company tugs heartstrings, and two more videos provide a bit of Friday escapism. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.   Germany’s national carrier Lufthansa pokes fun at [...]

  • Five best travel ads this week: Awesome, awkward, and award-winning

    Transport

    This week’s SkiftAds focus on the importance of the digital experience in travel today. Travel brands like AirBaltic and Hyatt are giving customers an incentive through rewards and great design to engage with them online and on mobile devices. And even though so much of the travel process now takes place online, it’s what happens [...]

  • Best travel ads this week: Five videos highlight the evolution of travel

    Destinations

    The evolution of the travel and tourism industry is made up of equal parts as small as placing a yoga mat inside a hotel room and as large as the 92-year history of a global airline. It includes actions as insignificant as telling cyclists that they have a place to play and as important as [...]

  • Best travel ads this week: 5 videos that set travel to a tempo

    Transport

    This week’s SkiftAds roundup travels to Colombia, Czech, and Norway onboard airlines SAS and Jetstar. A combination of fast-paced quick videos alongside languid destination pieces is a pleasant respite from the rest of the news we are watching today. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Czech Tourism‘s new [...]

  • Avis goes for celebrities in its new ad campaign for business travelers

    Transport

    In the battle for a key segment, National Car Rentals has suggested that business travelers “Go Like a Pro.” Now Avis Car Rental is turning to its own “professionals” in its latest campaign. The campaign by Leo Burnett Business, which broke Monday, stars four celebrities: champion beach volleyball star and model Gabrielle (Gabby) Reece; Nigel Barker, the [...]

  • Best travel ads this week: 5 colorful videos seek authenticity

    Destinations

    This week’s SkiftAds takes us around the world and back by starting with a Canadian city’s debated music video and moving to the colorful locals in South Africa. While Calgary attempts to paint the picture-perfect image of its city to several local’s chagrin, South Africa lets its flaws and quirks define its beauty. The result [...]