8 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Online travel is about to reach a tipping point: Mobile Will Represent More Than Half of All Online Travel Bookings in 2016

>>TripAdvisor wanted to keep the details secret: Expedia CEO Says TripAdvisor’s Booking Deal With Priceline Group Is Exclusive

>>Inspiration and influence combine to form a potent form of persuasion: Video: Why Instagram Is the New Language of Consumer Travel Engagement

>>Exclusive content and interviews on Google you won’t find anywhere else: Special New Skift Trends Report: Deep Dive Into Google’s Travel Ambitions

>>Understanding how Priceline.com turns lurkers into customers is key to gauging its success: Video: Priceline.com CEO on the Most Important Booking Metric

>>The Booking.com-TripAdvisor partnership signals a new stage in earnest in travel bookings: Booking.com Goes Live on TripAdvisor Instant Booking With Pervasive Branding

>>Expedia is the only company that made a full-blown acquisition proposal: The Inside Story Behind Expedia’s Purchase of HomeAway

>>This week’s latest roundup of travel industry digital marketing news, all in one place: Digital Travel Marketing This Week: The New Mobile Booking Majority