Today we are launching the FREE Skift trend report, Airlines and Direct-Channel Booking: Cutting Out the Middleman, brought to you in partnership with Everymundo!
Download the Report, Free!
As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, we consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market share among new and existing segments of their consumer base.
The report examines:
- Winning direct-channel customers
- The impact of competitor/partner relationships
- Where flight searches begins, and their results.
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Get a peek below, and download the full report here, free!
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