Skift Take
In light of the mobile revolution, TripAdvisor is increasingly focusing on in-destination services. The soft-launch of an analytics dashboard for destinations is part of TripAdvisor's attempt to make itself as essential for destinations as it already is for hotels.
After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organizations.
TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels “to track your most important visitor, competitor and market trends.”
In response to a a question from Skift, TripAdvisor spokesperson Kevin Carter confirmed the company has soft-launched a DMO Dashboard.
“This new platform is a reporting tool that allows DMOs to get campaign data and destination-specific data to enhance market intelligence and help drive their marketing initiatives,” Carter said. “We look forward to iterating on the dashboard based on their feedback.”
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Tags: destinations, tools, tripadvisor
Photo credit: TripAdvisor is offering destinations, such as Marrakech, Moroccow, an analytics tool to measure marketing campaigns. TripAdvisor