Skift Take
MyGola had a creative product but struggled to find an audience and to monetize it. It appears as though MakeMyTrip will now use MyGola to focus on travel inspiration and in-destination activities for the Indian traveler.
Indian online travel agency MakeMyTrip has acquired trip-planning app MyGola in a bid to bolster MakeMyTrip’s “understanding of travelers’ planning and in-destination experience preferences,” the company stated.
Founded in 2009 by Anshuman Bapna and Prateek Sharma, MyGola had raised $2.6 million in funding from Helion Ventures, Blumberg Capital, 500Startups and angels. Terms of the acquisition, which actually occurred several months ago, were not disclosed. MyGola’s 15-person team has transitioned to MakeMyTrip.
MyGola through various stages struggled to remain an ongoing concern as its cash flow was challenged.
MyGola began as a question and answer format, pivoted toward concierge-planned trips and later focused on digitally oriented trip-planning.
MakeMyTrip will likely use MyGola for spurring travel inspiration on the Web and for in-destination activities through its app.
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Tags: makemytrip
Photo credit: During one of its incarnations, MyGola focused on itinerary recommendations such as the one pictured for Spain. MyGola