Skift Take

It's unlikely that many airline or hotel guests are waiting on their preferred travel brand for a holiday card; however, it is now in fashion for all companies to send out the warm wishes for both current and potential customers to see.

It seems that gratitude is the only attitude for brands to express as the year comes to a close: appreciation for customers, co-workers, and their own products.

This week’s ads look at travel from a child-like point of view, from staff partaking in morning stretches to paintings that represent a pleasurable flight.

FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

[youtube https://www.youtube.com/watch?v=CFZfiAwmbJY]

Los Cabos was hit with a hurricane in September 2014 and, in an effort to attract tourists who dismissed the destination after photos of flood and destruction, Los Cabos created an ad showing tourism professionals getting back to work. The ad is reminiscent of Atlantic City’s commercial following Hurricane Sandy, both of which struggle to overcome popular perceptions.

[youtube https://www.youtube.com/watch?v=gEOwFpkaUH4]

Delta Air Lines thanks passengers for a year of flying with a heartfelt scene of Delta staff folding small paper planes to create two full plane wings. The short film shares appreciation for both customers and employees and ends with a quote that does not align with most passengers’ air travel experiences today: “Your adventures amaze us.”

[youtube https://www.youtube.com/watch?v=wz7O5eDu2Lc]

Singapore Airlines gets creative with its holiday and year-end ad, opting for clean and simple illustrations over a staged surprise or onboard gifts. The illustrations touch on the in-flight experience as well as the destinations that Singapore Air serves.

[youtube https://www.youtube.com/watch?v=mvu0DGoInOU]

This old-school film reel is a neat way to highlight British moments, by imbuing both a sense of tradition and joy into the memories. The clip was not created by VisitBritian, the country’s official tourism board, but by Britain is GREAT, an association of tourist boards and destinations that plans to use video to build awareness of UK attractions.

[youtube https://www.youtube.com/watch?v=jh_s0B3z_CI]

Expedia takes viewers on a journey around the world in its new ad, which includes famous monuments, world-renowned cities, and far-off empty spaces. The ad builds wanderlust with image after incredible image, but ends on a practical note, pitching Expedia as the platform that “can help you find whatever it is that you’re looking for.”

smartphone

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: marketing, skiftadsweek

Photo credit: A scene from Expedia's latest ad titled "We're all looking for something." Expedia

Up Next

Loading next stories