Skift Take
Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. Understand what really pays off, and what smart brands will be doing next.
Today we are launching the latest report in our Skift Trends Reports service, an up-to-date look at Content Marketing
Strategies for Hospitality Brands.
The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.
Heading into 2015, the next wave in content marketing is focused on building content ecosystems as a complete package where all of the different components are designed to enhance each other. Today’s best content campaigns integrate on- and off-property live events; aggressive social media; brand.com, blog and app platforms; user-generated content; and different types of content formats including a rise in video production.
Skift sat down with leaders at major chain hotel brands and small boutiques to understand how they’re reaching new customers and what’s driving their success.
NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.
About These Reports
This is the 30th in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.
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Tags: content marketing, four seasons, hospitality, hotels, magazines, marriott, publishing, renaissance hotels, skifttrends