Skift Take

Keep track of inbound tourism trends is essential to crafting outreach strategies that reach markets with the greatest potential for growth; however, inbound visitation can vary depending on the specific U.S. location.

International travel to the United States increased each month during the first half of 2014 resulting in a total 34.6 million visitors, a nine percent from the first six months of 2013, according to monthly statistics released this week by the U.S. National Travel and Tourism Office.

Visitation in June, the latest month reported, reached 6 million, which is also a nine percent increase over the previous year.

Every month, the NTTO releases data regarding recent travel activity, including details about inbound travel to the United States. This is the most recent month for which this information is available.

Per usual the top inbound markets in June were Canada and Mexico. Visitation from Mexico grew a significant 35 percent in comparison to June 2013 while visitation from Canada grew just three precent in the same period.

France and China also posted double-digit visitation growth in this period.

On the other hand, three destinations — UK, Germany, and Brazil — posted declines in visitation over the same period.

Every overseas region, as a whole, posted an increase in visitation to the U.S. with the Caribbean and Central America seeing the greatest growth at 19 percent.

Changes in visitation, based on country and region, can be found below:

Country of Residence % Change June ’14 v ’13 Overseas Regional Markets % Change June ’14 v ’13
Canada + 3% Western Europe + 1%
Mexico (Excluding Land) + 35% Asia + 7%
United Kingdom -3% Oceania + 5%
Japan + 1% Middle East + 1%
People’s Republic of China (EXCL HK) + 22% Caribbean + 19%
Germany -7% Eastern Europe + 10%
Brazil -6% Central America + 19%
South Korea + 5% Africa + 9%
Australia + 1%
France + 10%

Source: National Travel & Tourism Office

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Tags: skiftstats, usa

Photo credit: Tourists take photos of the Yosemite Valley in Yosemite National Park in California. Prayitno / Flickr

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