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VisitPittsburgh Rolls Out New Marketing Campaign Focused on Local

Aug 13, 2014 5:00 am

Skift Take

Pittsburgh has improved quality of life for its residents by huge strides and it’s interesting to see how it will use those gains to draw visitors as well.

— Jason Clampet

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Still from VisitPittsburgh's latest ad campaign. YouTube


Earlier this year, Pittsburgh was listed by the Travel Channel as one of the top 10 “All-American Vacations of 2014.” Now, VisitPittsburgh wants to make sure everyone knows it.

Today, the Pittsburgh region’s tourism marketing and promotion agency will unveil a national advertising campaign, including a television ad and print ads and promotions.

“We’re really starting to be put on the map,” said Connie George, VisitPittsburgh’s vice president for communications.

When people take a look at their map to plan vacation travel, VisitPittsburgh wants to make sure they think of the city and Allegheny County.

“We want to spread the word that we’re getting these accolades,” Ms. George said. VisitPittsburgh promotes Pittsburgh as a destination for events including meetings and conventions, and Ms. George said the upcoming campaign is part of a “huge push” to attract leisure travelers, too.

VisitPittsburgh will announce the details of its new advertising campaign this morning. Pennsylvania first lady Susan Corbett and Allegheny County Executive Rich Fitzgerald will take part in the campaign rollout.

The Travel Channel, in naming Pittsburgh as a vacation destination, cited its young people at colleges and universities, its arts attractions such as the Andy Warhol Museum and the Mattress Factory and its proximity to sites such as Fallingwater and Ohiopyle State Park as reasons for visiting.

The Pittsburgh region seems to be pulling in the people in addition to the positive reviews.

In reviewing statistics for last year at its annual meeting in April, VisitPittsburgh said there were 590 meetings and conventions booked and 252,249 hotel room nights for 2013 and beyond, adding up to anticipated direct spending equaling $201 million.

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