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Over a 25% year over year growth is either a math error or a sign of a number of different things working for Abu Dhabi.
The bullish performance was aided by a jump in year-on-year uplift for the month of June when guest arrivals rose 14 per cent to 264,203.
Abu Dhabi’s hotels had their best half year yet with occupancy rebounding to reach 77 per cent, as Etihad Airways continued to expand its routes, while opening of new properties resulted in more competition dropping room rates to benefit tourists.
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), January-June numbers show that 1,700,135 guests checked into the emirate’s accommodation, which is a growth of 28 per cent up year-on-year. Hotel and room revenues both jumped 15 per cent to Dh3.089 billion and Dh1, 578 billion respectively, TCA Abu Dhabi said.
The bullish performance was aided by a jump in year-on-year uplift for the month of June when guest arrivals rose 14 per cent to 264,203, “The occupancy increase should also be viewed alongside the fact that the number of hotels in the emirate in June this year stood at 154 with a total of 27,405 room against June 2013 against 145 properties accounting for 25,270 rooms,” said Jasem Al Darmaki, deputy director General, TCA Abu Dhabi. “There was considerable arrivals uplift during the month from within the UAE market, the GCC, China, Russia, India, France, Germany and the UK.”
TCA says a number of factors have been at play in delivering the results, including a highly competitive average room rate which now stands at Dh348 and increasing connectivity to the destination with new Etihad Airways services this year from Medina, Jaipur, Zurich and Los Angeles and the introduction of a non-stop service from Brisbane, Australia.
“Even more is promised with the Etihad network having expanded in July to include flights from Rome and Perth and Dallas, Texas due on line in December,” explained Al Darmaki. “We have also seen a concerted stakeholder campaign for our new Abu Dhabi Summer Season which has seen the destination putting out compelling entertainment, hospitality and attraction packages across the entire tourism eco-system.”