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Launching Skifties: Social Media Awards For The Travel Industry

@rafat

Skift Take

Think of Skifties as a new kind of social media award that marries data, editorial context and effectiveness.

— Rafat Ali

We’re launching our inaugural Skifties Awards (#skifties) recognizing the best travel brands of all sizes active in social media.

Using our deep experience and expertise in identifying and synthesizing existing and emerging trends in social media in travel — using benchmarks from SkiftIQ, our social media data service — we’ll acknowledge and award travel brands that excelled against its peers in 2014, in 15 different categories. Think of Skifties as a new kind of social media award that marries data, editorial context and effectiveness.

The 15 categories award the best brand each platform and nine travel sectors — airlines, airports, booking sites and services, DMOs and tourism boards, attractions, individual hotels and resorts, hotel brands, tour and travel providers, and travel media companies — and the most socially engaged travel startup.

We encourage travel companies big and small to enter, our main criteria is growth, quality and results, not just popularity or volume. We are looking forward to honor the most effective in each category based on goals, awareness, purchase intent, revenue, site visits, and more.

All the entries to these categories will be automatically considered to our Editor’s Choice Awards. Our judges include Team Skift and executive level decision-makers from different sectors of the travel.

To qualify, must be active for the entirety of the period, September 1, 2013 to July 31, 2014.

Find out more on Skifties and enter!

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