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Best Travel Ads This Week: An Understated Approach to Marketing

@SamShankman

Aug 01, 2014 6:30 am

Skift Take

Amid a growing obsession around experiential travel, brands and destinations can better communicate with potential visitors through inspirational messages than facts and figures.

— Samantha Shankman

Free Report: The Future of Personalized Marketing in Travel

Hilton Hotels & Resorts  / YouTube

Hilton Hotels focuses on experiences in its new ad campaign. Hilton Hotels & Resorts / YouTube


Amid a growing obsession around experiential travel, brands and destinations can often better communicate with potential visitors through inspirational messages than facts and figures. The following travel ads are all great examples of this marketing approach.

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Hilton Hotels and Resorts is in the midst of an inspirational ad campaign in which it puts guests and their travel experiences ahead of the usual hotel marketing. The chain instead positions itself as a facilitator of these experiences and a brand that knows and understands travel through the decades.

Philippines Tourism promotes one of its most popular island destinations, Cebu, by highlighting its most distinctive features: its underwater adventures and local music scene. The ad blends the two attractions well relays a sense of adventure and relaxation at the same time.

Air New Zealand‘s latest campaign is a comical attempt at making magnificent ski experiences look like everyday occurrences. It places otherwise calm and collected men in the midst of mountains and lets the skiers’ movement speak for the destination.

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