The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Amid a growing obsession around experiential travel, brands and destinations can better communicate with potential visitors through inspirational messages than facts and figures.
Amid a growing obsession around experiential travel, brands and destinations can often better communicate with potential visitors through inspirational messages than facts and figures. The following travel ads are all great examples of this marketing approach.
FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.
Hilton Hotels and Resorts is in the midst of an inspirational ad campaign in which it puts guests and their travel experiences ahead of the usual hotel marketing. The chain instead positions itself as a facilitator of these experiences and a brand that knows and understands travel through the decades.
Philippines Tourism promotes one of its most popular island destinations, Cebu, by highlighting its most distinctive features: its underwater adventures and local music scene. The ad blends the two attractions well relays a sense of adventure and relaxation at the same time.
Air New Zealand‘s latest campaign is a comical attempt at making magnificent ski experiences look like everyday occurrences. It places otherwise calm and collected men in the midst of mountains and lets the skiers’ movement speak for the destination.