Skift

Skift Business Traveler: Hilton’s Smartphone Strategy is the Future of Hotel Checkins

@grantkmartin

Jul 31, 2014 12:30 pm

Eduardo Munoz  / Reuters

Guests using smartphones outside New York's Midtown Hilton. Eduardo Munoz / Reuters


What to Know Now

We, as business travelers, should be experts at complaining. All things go wrong on the road — planes break down, room service fails, rental car shuttles don’t run — it’s part of the game. And there’s a way to channel those complaints: through the website, with the right context, without passion.

Why do I bring this up? Because social media have given us a great opportunity to fail at complaining. Look, I understand you have 93 followers and that the travel industry is ultra responsive on Twitter — but lobbing out surliness with no actionable steps isn’t going to help anyone.

A tip for those distraught on the road then: stay on message. Love your community. And if you do want to complain through social, tag your travel provider so they can see your complaint and help out. After that? Move on. Flying chairs after all, are amazing.

Subscribe to the newsletter here and send tips to gm@skift.com or @grantkmartin.

Top Story

Long have we been told that smartphones are the next-generation tool for hotel visitors, but until now, most applications have really been a gimmick. That may change though with Hilton’s new plans. The hotel group announced this week that they’re planning to offer HHonors members the ability to select their own rooms and unlock their doors through smartphone technology, alleviating the need to go through checkin or pick up another set of cheap plastic keys.

There’s a long way to go until the technology is fully integrated into each door lock let alone each Hilton across the map, but the prospects for the technology are huge. Much credit to Hilton for leading the way.

SOCIAL QUOTE OF THE DAY

 To succeed in business you need to be original, but you also need to understand what your customers want http://virg.in/evr

- @richardbranson | Richard Branson, Tie-loathing adventurer and thrill seeker

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Airlines

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Airports

U.S. Government Asks Travel Industry to Help It Improve Airport Arrivals: U.S. airports pale in comparison to several of their international counterparts, and this has an adverse impact on tourism when foreign tourists begin to consider their destination options. With long customs lines and outdated technology, it’s easy to understand why a traveler might forgo a trip to the U.S. and save themselves the hassle. Read more at Skift

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Tech

Tracking Hotel Rate Drops Just Got Easier With Yapta’s RoomIQ: Yapta already lets travel management companies (TMCs) monitor drops in airfares with FareIQ, and soon they will be able to do likewise for hotel rates. Read more at Skift

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An exterior shot of the Hilton Midtown in New York

Hotels

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Your Turn

On growing up: Skift’s co-founder and sherpa Rafat Ali reflects on our growth, failures and successes as we pass our two year birthday. It’s been a wild ride guys — here’s to another two years.

Tips and Comments

Can be sent to gm@skift.com and @grantkmartin. We publish the Business Newsletter twice a week on Monday and Thursday.

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