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Page Visits is another data insight to consider because companies are leveraging their brand presence on Facebook’s visual-based Timeline interface.
When it comes to social brand presence for Hilton Worldwide, Hyatt Hotels and Resorts, Marriott International, and Starwood Hotels and Resorts, Page Likes is not the only thing that matters.
Facebook Visits is a public metric that is displayed under the Page Likes. It captures activity of actually visiting the Facebook Page and clicking on page elements — much like visiting a website — that brands are working hard to personalize.
From taking a deeper look at the signature brands by hotel groups, it is interesting to see how it stacks up as a group and as individual hotel brands.
For instance, Starwood Hotels and Resorts had double Marriott International’s Facebook Visits despite having half the number of brands. Both Hilton Worldwide and Starwood Hotels and Resorts combined make up 65 percent of the 42 million Total Visits to the top large hotel brands on Facebook.
Facebook Visits by Parent Hotel Brands:
|Hotel Brands||Facebook Visits||Number of Brands|
|Starwood Hotels and Resorts Worldwide||14,393,790||9|
|Hyatt Hotels Corporation||7,730,016||10|
75 percent of hotel brands in this grouping display the Visits measurement. Overall, Hilton Hotels makes up close to 20 percent of Total Visits leading the pack with Sheraton Hotels in second place. As of today, Marriott Hotels, Westin Hotels, and Doubletree are quite close in third, fourth and fifth place. With Hyatt Hotel Corporation’s brand-wide approach of encouraging people to “check-in” on social, it is anyone’s race.
Facebook Visits by Individual Hotel Brands:
|Hotel Brands||Parent Brand||Facebook Visits|
|Hilton Hotels and Resorts||Hilton Worldwide||7,734,938|
|Sheraton Hotels and Resorts||Starwood Hotels and Resorts Worldwide||5,323,526|
|Marriott Hotels and Resorts||Marriott International||3,644,708|
|Westin Hotels and Resorts||Starwood Hotels and Resorts Worldwide||3,234,624|
|Doubletree by Hilton||Hilton Worldwide||2,381,801|
|W Hotels Worldwide||Starwood Hotels and Resorts Worldwide||2,069,122|
|JW Marriott Luxury Hotels||Marriott International||1,590,114|
|Embassy Suites Hotels||Hilton Worldwide||1,234,892|
|Le Méridien||Starwood Hotels and Resorts Worldwide||1,189,847|
|Waldorf Astoria Hotels and Resorts||Hilton Worldwide||1,068,302|
|The Luxury Collection Hotels and Resorts||Starwood Hotels and Resorts Worldwide||1,026,506|
|Four Points by Sheraton||Starwood Hotels and Resorts Worldwide||648,763|
|St. Regis||Starwood Hotels and Resorts Worldwide||535,772|
|Park Hyatt||Hyatt Hotels Corporation||523,503|
|Grand Hyatt||Hyatt Hotels Corporation||522,298|
|Hyatt Place||Hyatt Hotels Corporation||514,445|
|Hyatt||Hyatt Hotels Corporation||513,512|
|Renaissance Hotels||Marriott International||506,040|
|Conrad Hotels and Resorts||Hilton Worldwide||371,069|
|Hyatt Regency||Hyatt Hotels Corporation||365,055|
|Aloft Hotels||Starwood Hotels and Resorts Worldwide||343,297|
|Springhill Suites by Marriott||Marriott International||342,107|
|Courtyard by Marriott||Marriott International||221,686|
|Andaz||Hyatt Hotels Corporation||188,249|
|Protea Hotels||Marriott International||147,143|
|Hyatt House||Hyatt Hotels Corporation||126,248|
|Residence Inn All-Suite Hotels||Marriott International||119,335|
|Hampton Inn and Suites||Hilton Worldwide||79,916|
|Fairfield Inn & Suites by Marriott||Marriott International||69,429|
|TownePlace Suites by Marriott||Marriott International||47,704|
|Element Hotels by Westin||Starwood Hotels and Resorts Worldwide||22,333|
|Home2 Suites by Hilton||Hilton Worldwide||18,642|
Note: 14 brands were excluded from this list because Page Visits were not visible.