Best Travel Ads This Week: Turning Entertainment Into Bookings


Skift Take

Travel marketing treads a thin line between entertaining viewers and activating them to take turn 30 seconds of motivation into an actual trip.

— Samantha Shankman

This week’s travel ads seek to delight viewers with surprises, comedy, affection and action. They not only describe great experiences available to visitors in person, but try to relay that emotion to someone who’s not yet considered a trip.


Kimpton Hotels‘ new rewards program Kimpton Karma Rewards surprises guests with custom welcome packages and we only that they are as outrageous as the gifts shown above. It is the personalization in each package that makes the difference, but the ad is great for branding even for guests without rewards status.

Holiday Inn Express builds on its Stay Smart campaign with a series of videos showing painfully uncomfortable situations that could be solved with a little common sense. If the ads are meant to be funny then they fall short, but they are consistent with each video ending with “Did anyone stay at a Holiday Inn Express last night?”

The shorter version of Visit Denmark‘s adorable new video promoting its historic castles shows off Danish couple reveling in the cultural behemoths as well as one another.

For it’s latest video content, Virgin Holidays has employed a Neil Patrick Harris look-a-like to poorly describe the attractions of Mexico and Jamaica. Although the ads are terrible ads for actually encouraging travel, they are a disaster that’s too fun to look away.

Pure New Zealand continues to brand itself as an outdoor destination with its latest videon ad, which describes the tourism board’s effort to tape tourists by drone. The intiative is a great idea in that it improves visitors’ experiences while encouraging grassroots marketing via social media.

More Stories Below ▼
Tourism Australia Creates World’s Longest Selfie Stick for Japanese Tourists
Free Report: What Millennials Want in Meetings
What the On-Demand Economy Is Teaching Us About Hotel Bookings
The Rise of Personalized All-Inclusive Luxury

The Rise of Personalized All-Inclusive Luxury

Skift Business Traveler: Better Operations Coming From United Airlines
The Vacation Rental Technology Ecosystem
Trend Report

The Vacation Rental Technology Ecosystem