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HotelTonight’s reach may be broad, but it’s not necessarily relevant in many of its new markets. Time would be better spent targeting major cities in Asia and Latin America than mining every possible market in Europe.
HotelTonight is broadening its European footprint with the announcement that it has added 80 new markets. It will also launch in three new Mexican states on Monday.
The last-minute hotel booking app will then be available in 130 overseas cities and 27 countries.
With its relatively strong brand, the expansion helps HotelTonight vie for advantage over a crop of similar startups that launched around the same time as or after the HotelTonight app.
Many of the app’s newest destinations are summer vacation spots, including the French Riviera, the Amalfi Coast and Tenerife. There are fewer business travelers in these markets and few large cities where residents would be more likely to splurge on a staycation for the night.
Outside of expansion, HotelTonight’s team is looking at other ways to improve their customers’ hotel experience.
HotelTonight is in talks with several global hotel chains about launching a featurethat allows customers to unlock rooms via an Android device.
The company is also refining its curation model by adding context and personalization for users.