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Yelp already has the dedicated users, now it’s just making it easier for others to take advantage of them as well. This is worse news for Foursquare, which is betting big on making its local information its core business.
Yelp wants as many inroads and reminders for its service around the web as possible, so today it upped the limit on its API for pulling nearby places, ratings, and photos from 100 calls a day to 25,000 without the need for pre-approval.
By freeing up usage of its API, Yelp becomes more appealing to developers looking to help people discover local businesses, and could persuade them to use its database instead of Foursquare or Google Places which were much more openly available until now.
Yelp also revamped its developer site today to make documentation for integrating its API easier.