Digital

Priceline Survey Reveals Too Much Information About Travel Searches

@denschaal

Jul 14, 2014 6:00 am

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If the Priceline.com survey on mobile booking patterns is to be believed, then apps such as HotelTonight, which streamline mobile bookings into a handful of taps, could make mobile bookings safer if they reduce users’ bumps and falls.

— Dennis Schaal

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Free Report: The Future of Personalized Marketing in Travel

Priceline

The majority of users in a Pricelne.com survey said they planned on booking more travel on mobile devices in 2014. Pictured is the company's iOS app. Priceline


Two Priceline.com surveys about travel searches using mobile devices found that 77% of respondents plan to use their smartphones or tablets to book more travel in 2014, but also uncovered the quirky side of travel search on mobile devices.

For example, 16% of mobile travel searches were launched in the bathroom, 17% from the “man cave,” 19% from the kitchen, 21% from the home office, and 23% from the bedroom, the Priceline.com surveys found.

These findings should provide new meaning and import to companies’ domestic strategies.

If the findings are to be believed, in other off-the-beaten track results, survey participants admitted that they have bumped into strangers (10%) while booking travel on mobile devices; walked into walls (9%); meandered into the wrong bathroom (7%), and tripped and fell (6%).

Getting even more personal about respondents’ attachments to their mobile phones,  “34% of Americans think it would be easier to go a week without seeing their significant other than their mobile phone,” the Priceline.com surveys found.

And survey participants copped to answering a call or text message over getting intimate (10%), watching their favorite team (10%) or eating at a fine restaurant (19%).

The findings actually came from two surveys.

The data about people’s attachment to their mobile phones came from a Priceline.com survey conducted by Wakefield Research, which queried 1,014 nationally representative U.S. adults ages 18+ from May 2 to May 9, 2014. It was conduced using an email invitation and an online survey.

And, the findings about mobile bookings came from a Google survey of 500 Americans who had searched and/or booked travel on their smartphone in the prior 12 months. That survey took place October 19 to October 21, 2013.

If this is too much information about mobile travel bookings and attachments, here’s more:

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