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Best Travel Ads This Week: Inspiring Summer Holidays

@SamShankman

Jul 11, 2014 8:00 am

Skift Take

Brands are looking to squeeze the most out of the busy travel season by inspiring customers through nostalgia, the promise of lifelong memories and deals.

— Samantha Shankman

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Student Flights  / Vimeo

Travel before it's not fun anymore, urges South African student booking site Student Flights. Student Flights / Vimeo


We are now deep into the season of summer advertising and brands are pulling out all the stops to inspire a last-minute weekender or family trip.

FOR THE ENTIRE SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

Hilton Hotels shares a new tagline in its summer holiday ad — ‘Our stage, Your story’– emphasizing the brand’s role in supporting families and the creation of life-long memories. We’ve noticed a trend in which brands imbue their summer ads with a hint of nostalgia in an effort to inspire future trips.

Room Mate Hotels serves up one of the most creative and pleasant-to-watch videos for an app -aunch video that we’ve ever seen. Although the app itself, which asks customers to check-in when sleeping for points towards a night at Room Mate, won’t take off — the video and concept will increase brand awareness.

Welcome to Yorkshire is celebrating the start of the Tour de France and its role in the historic race with a series of videos that highlight different aspects of the destination’s culture. The children in the campaign create an appealing juxtaposition between the destination’s past and future.

Travel before it’s not fun anymore, urges South African student booking site Student Flights. The company’s new ads show a grandmother and grandfather in settings usually heralded by young, often irresponsible young travelers — strip bars and coffee shops.

The idea is clever and adds an element of timeliness for viewers watching and considering their next trip.

We don’t understand a word of this Tourism Thailand ad, but it is interesting to watch a tourism ad created by and for travelers outside of the United States. There is a playfulness to the ad that is seen less in U.S. campaigns.

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