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Best Travel Ads This Week: Celebrating Travelers’ Quirks

@jclampet

Jul 03, 2014 1:30 pm

Skift Take

These travel ads succeed by showing, rather than telling, viewers their ultimate message.

— Samantha Shankman

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Czech Tourism

A view of Prague at night in one of Czech Tourism's latest ads. Czech Tourism


These travel ads succeed by showing, rather than telling, viewers their ultimate message. The celebration of travelers’ quirks is an added brand boost that will help gain friends and customers against competition.

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Park Hyatt is looking to go beyond luxury to personalization with its new ad that celebrates the differences and quirks of its high-spending guests. The ad is meant to tell potential customers that they can have whatever they desire from cinnamon jelly beans to 6 AM dog walkers.

Czech Tourism promotes its diverse landscape with two clips chronicling the rise and setting of the sun in picturesque locations. The first is the Krkonoše Mountains, the highest Czech mountain range and the second video is a view of Prague from across the river. The videos manage to relay a sense of place with little to no context.

This is another take on Booking.com‘s “Booking Dot Yeah” campaign in which the site gives travelers the freedom to define an awesome vacation in whichever way they choose and the ability to book it all through the website.

Australia’s Outback creatively combines graphics and imagery to relay to viewers that its diverse set of outdoor attractions are in close proximity to one another. The message is key for destinations that want to attract visitors by showing them a wealth of activities to explore.

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