Destinations

Georgia Adds Content and Trip Planning to Its Tourism Website

@SamShankman

Jun 27, 2014 12:00 pm

Skift Take

Although most travelers research more than a dozen sites when planning a trip, information and direction shared by official tourism boards are key to building awareness of a destinations’ offerings and opportunities.

— Samantha Shankman

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 / Explore Georgia

The homepage of ExploreGeorgia.org. / Explore Georgia


Georgia Tourism is making its digital presence more actionable for potential and current visitors. The state’s redesigned website launched this week with a new trip planner, shareable trip ideas, and interactive maps.

The goal was to give consumers the tools to plan and imagine their trip directly on the website. In addition to browsing itineraries and top ten lists, site visitors can create an itinerary, map out attractions and share it with friends.

The website was also made responsive so that travelers could easily view it on laptops, tablets, or smartphones. This is one of the most commonsense improvements to the website with the number of travel bookings taking place on smartphones and tablets set to grow 60 percent in 2014.

It’s also a feature shared among the majority of the 20 websites on our best designed tourism website list.

Internally, the redesign gives Georgia Tourism the ability to more prominently highlight its tourism partners.

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