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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
This is why the travel brands should think more about targeting groups of friends: because it is so much fun, gives the destination a youthful vibe, and keeps it fresh as a brand.
Targeting friends traveling together has not been a huge focus for the travel industry, since most of the brands lump it as low end student travel. But this shows why it is so much fun, so addictive, and why travel brands should think about it more. Here’s how a group of friends spent 11 days in Iceland, the result is the most fun travel video you’ll see all year.
From the creator Kieran Duncan, an art student based in Dundee, with a passion for film making:
An 11 day trip driving, hiking and camping in the stunning landscapes of Iceland. The raw, harsh beauty of the country is impossible to capture on camera, but I hope I’ve retained an essence of it. The true majesty of this place can only truly be appreciated in person, and I can’t recommend it enough! Excellent company certainly helps too.