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Virgin Atlantic Decides Where to Position its First Batch of Dreamliners

Jun 23, 2014 11:37 am

Skift Take

Come fall, passengers on Delta/Virgin Atlantic codeshares will be crossing their fingers their seat is on a new Dreamliner.

— Jason Clampet

Report: Social Media Customer Service in the Travel Industry

 / Virgin Atlantic

A Virgin Atlantic Dreamliner. / Virgin Atlantic

Richard Branson’s Virgin Atlantic Airways Ltd. plans to use its first Boeing Co. 787 Dreamliner for flights from London’s Heathrow airport to Boston, with the initial batch of jets all destined for U.S. east coast routes.

Europe’s first 787-9 variant of Boeing’s newest wide-body will be delivered in late September and is scheduled to enter service to Boston Logan on Oct. 28, serving the city six times weekly, Crawley, England-based Virgin Atlantic said today.

The U.K. carrier’s second 787, due in December, will be used for Heathrow-Washington trips, with planes three and four serving Newark in New Jersey and New York’s John F. Kennedy International airport from January and February. Later planes will be deployed on longer services where a 21 percent gain in fuel economy will return the greatest savings, Virgin said.

Virgin has 17 Dreamliners on order plus four options with a list price of $5 billion. The wide-body aircraft will seat 198 people in coach class, 35 in premium economy and 31 in Upper Class, as the carrier’s premium product is known.

The Dreamliner will account for more than half of the Virgin Atlantic fleet by 2018, Chief Executive Officer Craig Kreeger said in the statement. The carrier is also interested in adding the larger 787-10, founder Branson said last month.

To contact the reporter on this story: Christopher Jasper in London at To contact the editors responsible for this story: Benedikt Kammel at 

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