Digital

5 New Travel Startups That Cater to Businesses and Travelers

@SamShankman

Jun 23, 2014 7:30 am

Skift Take

Bridging the gap between B2B and B2C is important for startups who want to build a brand while attracting enough customers to make money and build a viable business.

— Samantha Shankman

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Hotelied offers users exclusive, unpublished hotel rates by matching their profile with hotels’ target customer base. The booking site considers users’ frequent flier and hotel loyalty programs and its social profiles to give hotels greater exposure to a certain traveler segment.

HappyBooking is a Swedish online booking system for rental businesses such as hotels, hostels, and parking lots. Businesses of all sizes can use the platform to manage bookings, accept payments, access performance figures and allow customers to book online.

Settles changes the way restaurants do payments. Customers can order via the app, pay and leave without waiting for a check, and receive loyalty perks. Restaurants will be better to collect better data on customers, have evidence for payment settlements, and be able to connect with customers after the meal.

GoTenna is small device that allows users to communicate with their smartphone without cell service or Wi-Fi. The device was designed for situations like overseas travel, remote hiking, or large outdoor events. With GoTenna, users can messages friends that are between one and 32 miles away.

KEYPR is a technology start-up focused on creating cloud-based solutions for hotels. The platform allows properties to introduce mobile check-ins and keyless room entry as well as enable guests to order service requests like room service. The company recently raised a $1.3 million seed round.

This collection of travel startups is unique in that offer both customer-facing and business-facing solutions. Bridging the gap between B2B and B2C is important for startups who want to build a brand while attracting enough customers to make money and build a viable business.

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>> Hotelied offers users exclusive, unpublished hotel rates by matching their profile with hotels’ target customer base. The booking site considers users’ frequent flier and hotel loyalty programs and its social profiles to give hotels greater exposure to a certain traveler segment.

SkiftTake: This is a win-win for users who gain access to lower room rates and for hotels who are able to build their customer base and brand among a certain set of travelers, whether they be part of particular profession, influential in a certain field, or have a large social following.

>> HappyBooking is a Swedish online booking system for rental businesses such as hotels, hostels, and parking lots. Businesses of all sizes can use the platform to manage bookings, accept payments, access performance figures and allow customers to book online.

SkiftTake: White label digital solutions are the backbone on which small companies can affordability implement online functionality. This especially important in the travel sector where customers tend to book and make payment ahead of arrival.

>> Settle changes the way restaurants do payments. Customers can order via the app, pay and leave without waiting for a check, and receive loyalty perks. Restaurants will be better to collect better data on customers, have evidence for payment settlements, and be able to connect with customers after the meal.

SkiftTake: There’s a fine line between replacing human interaction with machines in the hospitality industry. Although Settle might work in some restaurants, others have built a brand on their service.

>> GoTenna is small device that allows users to communicate with their smartphone without cell service or Wi-Fi. The device was designed for situations like overseas travel, remote hiking, or large outdoor events. With GoTenna, users can messages friends that are between one and 32 miles away.

SkiftTake: Hardware is more unique than software in the travel space today, but there remains a huge market for it. One only needs to look at the growth and IPO of GoPro for proof.

>> KEYPR is a technology start-up focused on creating cloud-based solutions for hotels. The platform allows properties to introduce mobile check-ins and keyless room entry as well as enable guests to order service requests like room service. The company recently raised a $1.3 million seed round.

SkiftTake: There are a number of companies currently working with brands to implement these mobile technologies that are sure to become commonplace in hotels. KEYPR has competition, but it is still early in the development of the field.

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