A Marketer’s Cheat Sheet to Creating Engaging Content for Travelers Sponsored This content is created collaboratively with one of our sponsors.
Sometimes listening to talk radio can be more fun than watching the game. We wouldn’t go that far to say the same about travel, but browsing and buying a little piece of Florence or Aruba can have their own rewards.
Browsing the boutiques and bazaars of a foreign city is one of the many pleasures of travel. It’s also becoming easier to do from your couch.
For years the web has allowed retailers like Anthropologie, Shop Latitude and Cost Plus World Market to sell products from around the globe to anyone at any time. Plenty of Etsy shops do the same. But increasingly, expatriates and frequent travelers are proffering regional specialties — Berber wedding blankets from Morocco, silk scarves from India, pillows from Peru — through their personal websites and blogs, providing a level of interaction, even customization, that better approximates the experience of shopping in a local boutique.