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Best Travel Ads This Week: Dolphins, Paper Mache Pandas and More


Skift Take

Being able to tell a short story and relay emotion in less than 90 seconds is an art, one which travel companies are constantly trying achieve in order to build brand and acquire customers.

— Samantha Shankman

This week’s roundup of travel ads each show a product, from a hotel to an airline, from a specific creative perspective. The result is a series of engaging ads that make the mind thing more about the story than the product itself.


Hostelworld‘s new campaign asks viewers about their last adventure while teasing them with images  of the world’s most famous attractions including Times Square, the Taj Mahal, Christ the Redeemer statue, and Loi Kathrong.

This creative, borderline creepy, video from Atlantis The Palm in Dubai portrays a bird migration only to later the reveal the objects as people flocking from around the worlrd to the luxury resort.

Asiana Airlines highlights the very luxurious features on its new 380 aircrafts, making the experience look more a hotel stay than a long-distance flight. The ad appeals especially to female business travelers, a growing demographic that travel companies are starting to woo with tailored products.

Cathay Pacific‘s adorable new ad is part of a global art exhibit in which 1,600 paper-mache pandas, created by French artist Paulo Grangeon, visit 10 landmarks in Hong Kong before resting at creative hub PMQ.

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