The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Copenhagen’s airport has long been known for its ability to efficiently move passengers along, so it’s good to see it recognized for its efforts taking care of passengers as well.
Copenhagen Airport has received numerous accolades for its excellence in service and convenience, in great part due to its strong focus on the application of technology to improve the passenger experience at the airport.
But those who travel through Copenhagen Kastrup, know that at its heart it is also nice on the senses — the palate most of all.
That position as a culinary centre of excellence for the Nordic regions, as well as a great place to transit through, has been confirmed officially by the FAB Awards 2014, organized by Moodie report.
At a glitzy affair Tuesday night, Copenhagen Airport won the “Airport Food & Beverage Offer of the Year,” the FAB Awards’ most prestigious prize.
The Danish café Joe & The Juice won “Airport Coffee Shop of the Year.” This coffee shop offers what is now officially the best tasting freshly pressed airport pick-me-ups on the planet. The Joe & the Juice “Pick Me Up” comes with strawberry banana and apple. They also press popular favorites such as: “Hell of a Nerve”–strawberry, elderflower, banana; “Sex Me Up”–passion fruit, apple and ginger; and “Hangover Heaven”–apple, elderflower, mint. They also serve shakes, salads, sandwiches and–oh, yeah–coffee.
This is the second consecutive win for Joe and his Juicers, so they’re all juiced-up about it–when those juicy guys get happy, it’s pretty entertaining stuff.
The restaurant MASH (Modern American Steakhouse) was first runner up in the category of the world’s best casual dining restaurant (‘Airport Casual dining restaurant of the year’) for their Copenhagen Airport location.
Lise Ryevad, Director, Airport Sales, Copenhagen Airport, was pleased with the results, graciously saying:
“Last year we returned from the Dubai award ceremony with three fantastic awards, and this year we’re continuing that excellent track record. We constantly focus on offering our passengers extraordinary experiences and offer an attractive range of high-quality coffee shops and restaurants. This year’s FAB awards show that we definitely are on the right track.”
The airport also got props for its social skills, winning best digital or social media initiative for their ‘Sharing the conversation @CPH’ campaign. Karen Bender, E-Commerce & Marketing Director at Copenhagen Airport, said:
“It’s important for us to engage with our passengers at Copenhagen Airport. Our digital and social media strategy is aimed at making the experience the passenger has with Copenhagen Airport a journey in itself. For us it is about the immediate present and engaging dialogue at eye level with our passengers. We have had great success with this strategy and have within two years reached 55,000 Facebook fans, and the highest engagement scores in the industry.”
The awards this year took place at the Hilton Copenhagen Airport, which is a great place to stay when you need to be walking distance from the airport overnight. It’s also a delicious place to eat, comfy place to sleep and heavenly when you stop by the Ni’mat Spa for an Asian-style massage. Yeah, not that kind. You’re thinking Amsterdam again.
Marisa Garcia has worked in aviation since 1994, spending 16 years on the design and manufacturing of cabin interiors and cabin safety equipment. She shares insights gained from this experience on Flight Chic and Tweets as @designerjet.