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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Myanmar’s tourism growth has outpaced infrastructure development giving global hotel brands an opportunity to still plant roots in the new destination.
Hilton Worldwide has signed a contract to operate five hotels in Myanmar, which is emerging as a popular Southeast Asian tourist destination after military rule was lifted in 2011.
Hilton is teaming up with Eden Group, a Myanmar conglomerate with businesses from hotels to energy.
Hilton says it will rebrand Eden hotels in the capital Naypyitaw and Ngapali beach in western Rakhine state. It will open hotels in Inle lake in Shan State, Bagan in central Myanmar and the central city of Mandalay.
It plans to open a hotel in Yangon under a separate deal announced last year.
The number of tourists to Myanmar has surged in the past two years though it still lacks sufficient hotel rooms and infrastructure to challenge neighboring Thailand as a major destination.
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