Digital

Apple Buys Local Guide App Spotsetter to Improve Discovery on Mobile

Jun 07, 2014 3:34 pm

Skift Take

Fingers crossed Apple didn’t share about its mobile mapping ambitions earlier this week at its WWDC and has lots of improvements — like this — to make before the iOS 8 update in the fall.

— NewsCred

Turnkey Analytics to Track Your Competitors

 / Spotsetter

Spotsetter's now-shuttered app. / Spotsetter


Social search engine startup Spotsetter is Apple’s latest acquisition, reports TechCrunch.

Spotsetter focuses on helping you search for places using big data and providing recommendations for where you might want to go. The startup basically adds social data (via Facebook, Twitter, Instagram, Foursquare, etc.) and venue-review data to maps to accomplish this task. [See screenshot below.]

The move could signal that Apple is turning its attention toward making the native Apple Maps app more attractive, or at the very least, more competitive with Google Maps.

While we don’t have confirmation that Apple purchased Spotsetter, the company did publish a blog post last week letting people know the app would soon be shutting down. So if Apple did buy Spotsetter, the service itself won’t be continuing on as a standalone product.

Also adding credibility is Spotsetter founders Stephen Tse and Johnny Lee LinkedIn profiles displaying the pair as Apple employees, as TechCrunch’s Sarah Perez points out.

We’re reaching out to Apple for comment about Spotsetter, and will update the post with any new information we find.

This article originally appeared on VentureBeat

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