Digital

TripAdvisor’s Deal With Telefonica Bring Its Mobile Apps to Latin America

@denschaal

May 29, 2014 10:32 am

Skift Take

TripAdvisor is pushing hard to expand in Latin America, and the ambitious deal with Telefonica is part of that drive. So is launching ts city guides apps into Spanish and Portuguese.

— Dennis Schaal

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 / TripAdvisor

TripAdvisor plans on expanding its city guides apps to cover 10 new cities in Brazil in time for the World Cup. / TripAdvisor


TripAdvisor, which currently offers city guides apps for Rio de Janeiro and Sao Paulo in Brazil, plans to add 10 more cities in the country before the World Cup kicks off June 12.

The expansion of TripAdvisor’s city guides in Brazil is part of a new partnership with Madrid-based mobile carrier Telefonica, TripAdvisor’s largest such partnership ever, that takes in 18 markets globally, including 14 in South and Central America.

TripAdvisor city guides are currently available in English only, but Telfonica will be sponsoring TripAdvisor’s city guide apps in the 18 markets as they are expanded into Spanish, German and Portuguese, TripAdvisor states.

The partnership coincides with Telefonica’s launch of a Travel app on iOS and Android that offers “affordable” daily rates for roaming and data, and it includes TripAdvisor restaurant, hotel and attractions’ reviews.

TripAdvisor’s city guide apps work online and offline.

The Telefonica Travel app launched May 27 in Germany, and was slated to debut over the next few days in several other European and Latin America countries under Telefonica brands movistar, O2 and vivo.

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