Quantcast
SkiftX SkiftAds

Apple Targets Travelers in New iPad Air Commercial

Skift Take

Clever and inspirational, which was exactly what Apple was aiming for.

— Jason Clampet

Apple has debuted two new TV commercials for its iPad Air over the weekend, which show off the device’s uses for travelers and those who make music.

The commercials are part of Apple’s new “Your Verse” ad campaign. The first features travel blogger Chérie King, who shows off some iPad apps that help translate languages, plot out her voyages, snap photos of gorgeous scenery, and more.

The second shows Finnish composer Esa-Pekka Salonen jotting down inspiration for a new songs in unlikely situations, like shaving. He uses relatively low-cost iPad apps such as The Orchestra and Pianist Pro within the video.

Apple’s Your Verse web page details each of the two creator’s journeys more in-depth for anyone interested. Check out the new iPad Air commercials embedded below and let us know your thoughts in the comments.

This article originally appeared on VentureBeat. 

More Stories Below ▼
Skift Business Traveler: Delta Woos Corporate Business Travelers With Promises
The State of Travel Media 2015
Trend Report

The State of Travel Media 2015

Airbnb Says It Hosted a Record 17 Million Guests This Summer
Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

St. Regis Hotels Invests in Long-Form Editorial for Its Digital Travel Magazine
The Vacation Rental Technology Ecosystem
Trend Report

The Vacation Rental Technology Ecosystem