Quantcast
SkiftX SkiftAds

Apple Targets Travelers in New iPad Air Commercial

May 27, 2014 6:00 am

Skift Take

Clever and inspirational, which was exactly what Apple was aiming for.

— Jason Clampet

Free Report: India Tourism Insights Report

The Latest Intelligence on the Travel Industry


Apple has debuted two new TV commercials for its iPad Air over the weekend, which show off the device’s uses for travelers and those who make music.

The commercials are part of Apple’s new “Your Verse” ad campaign. The first features travel blogger Chérie King, who shows off some iPad apps that help translate languages, plot out her voyages, snap photos of gorgeous scenery, and more.

The second shows Finnish composer Esa-Pekka Salonen jotting down inspiration for a new songs in unlikely situations, like shaving. He uses relatively low-cost iPad apps such as The Orchestra and Pianist Pro within the video.

Apple’s Your Verse web page details each of the two creator’s journeys more in-depth for anyone interested. Check out the new iPad Air commercials embedded below and let us know your thoughts in the comments.

This article originally appeared on VentureBeat. 

Tags:

Next Up

More on Skift

Can Czechs Rethink the Tourism App Where Others Have Failed?
ANA Uses Toyota Racing Car Expertise for New Economy Seats
Eastern European Countries are Worst-Positioned to Handle Tourism Growth
How Business Travelers Can Benefit from Hotel Loyalty Programs