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Clever and inspirational, which was exactly what Apple was aiming for.
Apple has debuted two new TV commercials for its iPad Air over the weekend, which show off the device’s uses for travelers and those who make music.
The commercials are part of Apple’s new “Your Verse” ad campaign. The first features travel blogger Chérie King, who shows off some iPad apps that help translate languages, plot out her voyages, snap photos of gorgeous scenery, and more.
The second shows Finnish composer Esa-Pekka Salonen jotting down inspiration for a new songs in unlikely situations, like shaving. He uses relatively low-cost iPad apps such as The Orchestra and Pianist Pro within the video.
Apple’s Your Verse web page details each of the two creator’s journeys more in-depth for anyone interested. Check out the new iPad Air commercials embedded below and let us know your thoughts in the comments.
This article originally appeared on VentureBeat.