Digital

Google Acquires Real-Time Translation App World Lens

@SamShankman

May 16, 2014 4:15 pm

Skift Take

Translation technology has improved significantly in the past few years and recent developments suggest that the functionality will soon be closely integrated into travelers’ most used devices.

— Samantha Shankman

Latest Report: Instagram Strategies for Travel Brands

World Lens

The World Lens app is still available on iOS. World Lens


In an effort to beef up its translation product, Google today acquired the app World Lens, which translates text in real-time via users’ smartphones.

The app-maker Quest Visual‘s development team will also join Google, according to a statement released¬†on the company’s website.

The app is currently available on Android as well as iOS and Google Glass. And although Google was the first to scoop up the technology, Apple prominently promotes the app in its latest iPhone 5S commercial.

Quest Visual is making the app available for free on both operating systems while it transitions to Google.

Tags: , , ,

Follow @SamShankman

Next Up

More on Skift

International Tourism on Track for Another Record-Breaking Year
Press Coverage of Destinations Matters Least in Travelers’ Decisions
Interview: Hipmunk CEO on the Product Versus Marketing Quandary
Making Business Travel More Personal for Next-Gen Business Travelers