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Best Travel Ads This Week: Real-Life Experiences That Pop Online

@SamShankman

May 16, 2014 7:00 am

Skift Take

Travel brands are particularly well-positioned for real-life ambient marketing that portray experiences better than a staid graphic ad.

— Samantha Shankman

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SNCF  / YouTube

SNCF creates "moments" for Paris residents to experience as part of its new ad campaign. SNCF / YouTube


There’s been an upshot in real-life interactive marketing experiences recently as brands seek to make the most of their marketing dollars and reach consumers both in person and online. These work especially well for travel companies, which are in the business of selling experiences.

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SNCF is a pro at creating real-life experiences that are as entertaining in person as they are online. The French train operator’s new campaign Moments attempts showcases the different kinds of “moments” that the rail system can take riders to.

Another experiential campaign that is as fun to watch online as it is in person. Transavia Airlines argues that it can take diners on vacation for the price of their meal by literally stopping diners from paying and slinging them into a destination instead.

Portuguese airline TAP promotes its flights to Cape Verde, a small island country off the west cost of Africa, with this casual film highlighting its culture, beaches and people. It will make you pine for a beach and a soccer ball.

Visit Croatia combines destination marketing and social promotion in one ad by compiling visitors’ photographs and videos of their time in Croatia and encourage viewers to come and make their own memories.

Austrian Airlines follows Qatar’s lead and taps a popular sports star for its latest video ad. A regular flyer has the chance to compete with Olympic skier and Austrian native Matthias Mayer in an plane aisle ski-off. Fantastical but fun, we like it when sports players and airlines combine.

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