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With its financial performance flat or worse, Club Med is looking to make China its second largest market after France. It plans to open five more resorts in China as soon as it can.
Holiday resort chain Club Med expects China to become its second largest market by 2015, according to an announcement on the eve of the opening of its first seaside resort in the country.
Located on the remote island of Dong’Ao in the South China Sea, the 329-room resort is aimed at families, including those from the UK and elsewhere, looking for a luxury holiday in the “Chinese Maldives”.
It is the second resort Club Med has opened in China in as many years; the Guilin Resort opened in 2013 in an area near the Li river, which is known for its natural beauty.
More than 108,000 Chinese customers holidayed with Club Med in 2013, and the company plans to open five more resorts in China in the “near future”, as part of its global expansion strategy.
The brand, which began in the 1950s with a handful of European holiday villages, now boasts 80 resorts in over 30 destinations including Turkey, the Carribean and Mauritius.
This article originally appeared on guardian.co.uk