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Delta Taps AP Business Editor as New Communications Exec

May 03, 2014 7:00 am

Skift Take

Shinkle is well-versed in how media outlets think making him a smart pick for an airline looking to strengthen its brand and public outreach.

— Samantha Shankman

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Aero Icarus  / Flickr

A Delta jet takes off from LAX. Aero Icarus / Flickr


Kevin Shinkle, global business editor for the Associated Press, has resigned to oversee communications for Delta Air Lines Inc.

The news was first announced in an internal AP memo seen by Reuters.

Shinkle, 48, will become Delta’s chief communications officer on May 7, reporting to Chief Executive Officer Richard Anderson, the airline said in a statement.

Shinkle, who joined the AP in 2008 and became global business editor last October, could not be reached for comment.

Shinkle has “shown an ability and willingness to embrace technology to evolve business practices for success in today’s world,” Anderson said in the statement.

Separately on Friday, Delta said consolidated passenger unit revenue jumped 6 percent in April.

The AP said in the internal memo that given Shinkle’s position overseeing coverage of Delta and related businesses, he would resign effective Friday.

Reporting by Ernest Scheyder; Editing by Lisa Von Ahn and Tom Brown.

Copyright (2014) Thomson Reuters. Click for restrictions.

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